The ABC’s of Persuasion [3:13]


Dan Pink explains how to be persuasive – since “like it or not, we’re all in sales now”.  Pink argues that we need three qualities in order to be affective at managing and motivating others: attunement, buoyancy, and clarity.  Attunement refers to perspective taking to address people where they’re coming from.  Buoyancy refers to optimism and resilience so we are able to bounce back after rejection.  And lastly, clarity refers to being able to sift through the sea of information in order to offer something new.

Discussion Questions

  • What are the qualities of a good salesman Pink argues for?
  • How does perspective taking help us communicate with others?
  • Why are buoyancy and resilience so important when you’re trying to persuade others?
  • What best practices can we use to sift through information more clearly?

Keywords: persuasion, rhetoric, communication, life skills,


What Did you Think of the Video??

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s